IT150 @ Carlow

Ian and Tia’s cone pizza business was an instant success. Local students and professors stopped by for a quick lunch. Moms and babies in strollers grabbed a quick bite after the local library’s story time. Senior citizens looked for a small indulgence after their water aerobics class. Different people came in the store at different times, asking for different kinds of cone pizza. Tia wondered, what does their typical customer look like? What does the average customer really want? How can we serve our customers better? Do we need more varieties? Or different sizes? Should we add seafood options? Would offerings of low-fat options attract more customers or turn people away?

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Carlow students Ian and Tia wanted to start their own business selling cone pizza, the latest food sensation in Japan, Korea, Italy, and now, New York City. They created a business plan, secured angel funds, and found a store front. They even printed flyers and coupons. They were confident that they were ready to launch their business.

Except for one thing. They knew they needed a computer. They had bought a Dell computer, an HP multi-function printer, and signed up for Fiber Optics services. Now what? What should they do with the computer? Who should they call for help? Dell would fix their computer if it’s broken. But would they tell Ian and Tia how the computer could help them with budgeting, marketing, and, yes, making better pizza?

In IT150, you will find out how computers, the Internet, and other information technology help aspiring entrepreneurs succeed!