Posts Tagged ‘Internet’
Navigating the Internet Jungle
[image source: http://web.mac.com/peter.pirolli/Professional/About_Me_files/Pirolli2.jpg]
What does biology tell us about how we navigate the Internet jungle? Wild animals foraging for food often follow subtle cues such as scent to identify profitable food patches. Read the rest of this entry »
A World without WWW
Remember the video Warriors of the Net we watched in class? (You can watch it again here)
The Long Tail – by Chris Anderson
From Publishers Weekly
Wired editor Anderson declares the death of “common culture”—and insists that it’s for the best. Why don’t we all watch the same TV shows, like we used to? Because not long ago, “we had fewer alternatives to compete for our screen attention,” he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, “it’s only sensible to fill them with the titles that will sell best.” Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the “shattering of the mainstream into a zillion different cultural shards.” These “countless niches” are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. It’s a provocative analysis and almost certainly on target—though Anderson’s assurances that these principles are equally applicable outside the media and entertainment industries are not entirely convincing. The book overuses its examples from Google, Rhapsody, iTunes, Amazon, Netflix and eBay, and it doesn’t help that most of the charts of “Long Tail” curves look the same. But Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about. (July)
The World is Flat – by Thoms L. Friedman
“The World Is Flat: A Brief History of the Twenty-First Century is an international bestselling book by Thomas L. Friedman, analyzing the progress of globalization with an emphasis on the early 21st century. The title is a metaphor for viewing the world as flat or level in terms of commerce and competition, as in a level playing field —or one where all competitors have an equal opportunity. As the first edition cover indicates, the title also alludes to the historic shifts in perception once people realized the world was not flat, but round and how a similar shift in perception —albeit figurative— is required if countries, companies and individuals want to remain competitive in a global market where historical, regional and geographical divisions are becoming increasingly irrelevant.” – Wikipedia
